Thursday, December 28, 2006

Buying Ad Space on Fox College Football Games

If I was a sponsor looking to get in front of sports fans, I would definitely buy ad space during this year’s major college football games. According to MediaPost, “FOX Sports plans to sell downloads of College Bowl football games in their entirety, the network said Wednesday. In addition, on Jan. 1, Fox will offer a live stream of the Cotton Bowl game for free.”

This will provide free advertising to companies who sponsored the games. Understandably, most people who download the game will fast forward through the ads, but there may be a small percentage who watch them. Not a bad deal if a company does not have a lot of money to spend on marketing, but wants to generate a lot of exposure.


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