Smart Marketing Move By SI

According to Promo Magazine, "SI is sponsoring Takkle, a networking site that launched on Dec. 11 targeting high schoolers eager to connect with other athletes."

The social media market is still hot at the moment. This will offer SI a great way to connect with a new audience and hopefully secure lifelong magazine readers. SI has the money and name power to make this site popular with the younger generation. Hopefully, if they are smart, they will partner with Facebook and MySpace to generate additional interest in the future.

http://promomagazine.com/interactivemarketing/news/sports_illustrated_social_network_121406/