Tuesday, December 26, 2006

MLS to Accept Advertising on Jerseys

The New York Times reported yesterday that MLS has accepted the fact that it might not be a bad idea to let companies pay a lot of money to put their logos on jerseys. The article titled, "M.L.S. Wants Your Advertising," reported, "But for M.L.S., a decision to sell space to sponsors on the front of the jerseys of the league’s 13 teams for a minimum of $500,000 a year is another way for the league to find a seat at the table in the global soccer marketplace."

I personally believe this is a smart move for MLS. They can use the money, teams in different sports around the world allow corporations to put logos on team apparel and it "might" help draw additional interest to the league.

Corporations will want to ensure they receive an strong ROI on their investment. The business will host events, promotions or other grass-roots marketing initiatives to draw awareness to the team and the business.

This is a win-win for all parties involved.


At 2:15 PM, Anonymous Nick said...

I'm a digital marketing consultant and I read your blog because I'm trying to learn as much as possible about Sports Marketing. What kind of promotions or grass roots marketing would a business put on to make sure they get a worthy ROI? Thanks Joshua

At 4:26 PM, Blogger Milne said...

Nick -- Give me a day or so and I will blog on your question.


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