Stubhub’s Interesting PR Plan

According to the Boston Globe, Stubhub today announced the company is countersuing the New England Patriots. The suit states, "the Patriots have attempted to monopolize the ticket resale market by revoking the tickets of any fan caught reselling them anywhere but on the club's own TeamExchange website."

I don't know a lot about lawsuits, but I don't think this one will stand in court. What is will do is offer free publicity to Stubhub if the national media picks up the story. They will receive millions of hits to their site if top-tier publications write stories. I could definitely see Sports Business Journal and possible SI covering this news.

The lawsuit may be brainless, but from a PR perspective this is an excellent way to generate interest in the site.