Smart Move by the NFL Network

According to TV Week, “The NFL Network accepted Time Warner Cable's offer to put the NFL Network on its digital basic tier in the New York market for free for one week so that subscribers there can see Rutgers University play in the Texas Bowl on Dec. 28.”

This is an extremely smart move for the NFL to “wet the appetite” of the New Yorkers to show them what they are missing. Since the NFL couldn’t generate enough pressure from the media articles, now they are taking the issue straight to the people. It will be interesting to see how much pressure Time Warner receives once the week is over and people can’t watch the network anymore.

http://www.tvweek.com/news.cms?newsId=11252