Thursday, January 04, 2007

Question of the Day for Dunkin Donuts

Out of the plethora of Dunkin Donuts commercials that are in rotation at the moment, have you seen the one with Olympic snowboarder Gretchen Bleiler? Unless I have missed something, they never show her face in the commercial. That seems strange because Gretchen is attractive and an extremely nice person. She is a corporate sponsor’s dream, she is very articulate and an ideal person to represent any company. Editor’s Note: I have spoken with Gretchen in the past.

Now this may sound really strange, but would Dunkin’ have had to pay more to show her face? I don’t know. I would be surprised if they didn’t take the opportunity to show it.

Side Note: It will be interesting to see what role sports marketing plays with the revamped Dunkin Donuts marketing campaign. There were rumors this fall the company was going to create a sports marketing division, but this was put on hold indefinitely. I don’t know the exact details, but I’m sure the corporate office does not have a large marketing budget and individual regions across the country handle their own marketing.


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