Saturday, November 11, 2006

Top Payments for Naming Rights

Top Payments for Naming Rights

According to Sportsvenues.com, below are the top payments for stadium and arena naming rights. Depending on what “extras” a company receives – tickets, access to athletes, access to arena, etc, this can be an extremely beneficial way to generate exposure for a business. The naming rights are costly, do get me wrong, but smart sports marketing and pr managers can effectively generate a positive return for any company. Oh yeah, any company needs a common sense manager as well.

Reliant Energy of Houston to Houston Texans football stadium:
$300 million

University of Phoenix to Arizona Cardinals stadium in Phoenix:
$154 million for 20 years

Staples for Staples Center in Los Angeles:
$100 million for 20 years

Dick's Sporting Goods to the Colorada Rapids (MLS):
$40 million for 20 years

Home Depot to Anschutz Entertainment Group for Home Depot National Training Center in Carson, Calif.:
$70 million for 10 years

Lucas Oil Products to Indianapolis Colts (NFL) home field:
$121.5 million

0 Comments:

Post a Comment

<< Home