Saturday, November 11, 2006

Top Payments for Naming Rights

Top Payments for Naming Rights

According to, below are the top payments for stadium and arena naming rights. Depending on what “extras” a company receives – tickets, access to athletes, access to arena, etc, this can be an extremely beneficial way to generate exposure for a business. The naming rights are costly, do get me wrong, but smart sports marketing and pr managers can effectively generate a positive return for any company. Oh yeah, any company needs a common sense manager as well.

Reliant Energy of Houston to Houston Texans football stadium:
$300 million

University of Phoenix to Arizona Cardinals stadium in Phoenix:
$154 million for 20 years

Staples for Staples Center in Los Angeles:
$100 million for 20 years

Dick's Sporting Goods to the Colorada Rapids (MLS):
$40 million for 20 years

Home Depot to Anschutz Entertainment Group for Home Depot National Training Center in Carson, Calif.:
$70 million for 10 years

Lucas Oil Products to Indianapolis Colts (NFL) home field:
$121.5 million


Post a Comment

<< Home