Sunday, September 10, 2006

RSS and Selling Sports Tickets

Why aren’t sports teams using RSS to sell unused tickets? Why don’t ticket agencies consider purchasing the software as well?

How easy would it be to post information that a certain group of tickets will be sold at a discount rate the afternoon before a game? I bet you could sell half the tickets that way.

Why the sudden urge in develop this effective marketing idea that can produce a positive ROI? An article I read from ClickZ.com titled, "Real-Life RSS Marketing," notes the following:

"Any number of online providers have made coupons available through feeds. Aggregators, including CouponBar, All Online Coupons, and CouponClock, are just a few consumer sites to have jumped on the bandwagon. Many, such as Deal of the Day and Phatdeal.com, offer customizable coupon feeds; just baby stuff or beauty offers, for example."

"From Amazon.com to more modest e-tailers, one click feeds you all the deals, new and special offers, updates, and products that may interest you."

It can’t cost a lot to purchase the software and develop. Some intern could run the whole program. Teams could also post press releases, coupons from top sponsors or deals for team apparel. The marketing opportunities are endless.

Ticket agencies never want to have unused tickets. I understand they can go to the event to sell some of their ticket beforehand, but how easy would it be just to put the tickets on a RSS feed instead of Craigslist or eBay?

I would be shocked, if any ticket office didn’t see an immediately rise in ticket sales after a couple of months.

1 Comments:

At 2:45 PM, Anonymous Anonymous said...

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A Cheap Seat.

 

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