OLN Continues its Push Towards Versus

According to MediaDailyNews, "OLN has added Naked Communications to its roster to aid the network's rebranding efforts. Naked will work with TAXI New York and will serve as a partner in planning both the marketing and communications for Versus, OLN's future name, as well as creative ideation."

Versus needs to secure higher profile sporting events to attract new audiences. We will see....