Budweiser’s Interesting Idea

Budweiser is launching an Internet TV network titled Bud.TV, that will cost an estimated $30 million to launch. The launch is set for February 2007 to coincide with the Super Bowl. According to an article I read, "It will feature 24-hour live and on-demand programming and other content including humorous Webisodes, sporting events, consumer-generated content, field news reports, celebrity interviews, music downloads and comedian vignettes."

This is an interesting idea. The company is moving past RSS and blogs to create this TV network. As long as it is not too Bud-positive, this could work. It is something different that not a lot of companies are doing.