Sponsorships Still Brings in Strong ROI

Every company has their own feelings about sponsorships. With the amount of advertising in today’s economy, sponsorships can provide businesses with the opportunity to connect with a targeted audience. Below are some interesting factoid numbers about sponsorships in North America:

"North American marketers will spend nearly $15 billion on sponsorship rights fees this year, according to projections from sponsorship consultancy IEG, Inc. IEG estimates spending will hit $14.93 billion this year, up 11.7% from 2006. Spending last year was $13.37 billion, itself a 10.5% increase over 2005. Sports will capture the biggest portion of sponsorship fees, a projected $9.9 billion, up 10.8% from last year, IEG projects."