Thursday, October 26, 2006

Sports Marketing Gone Mad -- “For Die-Hard Fans”

I didn't have a chance to address this story last week. MLB, as we know, has a history of negotiating sponsorship or marketing deals for the most random things. From the Roberto Clemente Award winner to the Fireman (closer) of the year to the newest random deal – "Major League Baseball has cut a deal with Eternal Image to put team logos and colors for the Yankees, Red Sox, Tigers, Phillies, Cubs and Dodgers on caskets and urns -- starting next season. Each will carry a message saying MLB officially recognizes the deceased as a lifelong fan of that team."

Um…I don’t even know what to say about this. I personally think this is overboard even though I am a passionate Red Sox fan.


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