Thursday, October 26, 2006

Sports Marketing Gold Star – Taco Bell

"Yo Quero Taco Bell." I never thought I would see the day when I was impressed with Taco Bell and its sports marketing department. During Game Three of the World Series, Taco Bell announced the following promotion. "Taco Bell, the official QSR of Major League Baseball, will hand out free seasoned beef crunchy tacos to any consumer if any Detroit Tigers or St. Louis Cardinals player hits a home run over left or left center field during the game."

Millsports, a sports marketing agency in Milford, CT helped to create the idea. This promotion is a great "outside the box" idea and it did generate some coverage during the game and in selected areas around the country. More companies need to think of different ideas, like this to "break away from the clutter."


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