Smart Move by Dish Network

The marketing folks at Dish Network "get it." From yesterday's MediaDailyNews article:

"AS TIME WARNER CABLE AND the NFL Network continue their spat over whether the cable operator must carry the football outlet, Dish Network is seizing the opportunity to score new customers. Dish is launching an ad blitz featuring New York Giants running back Tiki Barber to persuade football-hungry customers to dump cable and sign up with the satellite operator."

You can read the full article at the following link: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=46944&Nid=22632&p=284003

This ad campaign is a smart move from a branding and marketing standpoint. I will be really shocked if Dish does not see a decent bump in new customers. NFL fans are extremely passionate and they want to be able to watch the games on weekend. A lot of fans will spend decent money to ensure they can watch the games in the comfort of there own home.

A company can never go wrong if it can include its product around a national issue and show how the product is beneficial to consumers. This will lead to new customers and hopefully, an increase in free media exposure.