ABC Sports Brand Gone

Did you read the news on Friday that "A major branding campaign, 'ESPN on ABC,' will extend ESPN, the large cable sports network, as the umbrella TV sports programming brand on the ABC Television Network. Now when viewers tune in on ABC, all sports programming will have the exact on-air graphics look of ESPN."

Click on the following link to view the article:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=46676&Nid=22446&p=284003

That means ESPN will now be on four television stations, one national radio station, a sports magazine and an internet site. Does anyone else think ESPN is hitting the saturation point? Maybe ABC is doing this from a cost perspective. From a viewers’ perspective, I think it is definitely more valuable to have different networks that are creating innovative ways to watch sports events. With this new change, ESPN is in the beginning stages of creating a sports monopoly.

Don't get me wrong, I like ESPN and its products, but this news concerns me.