Every company has their own feelings about sponsorships. With the amount of advertising in today’s economy, sponsorships can provide businesses with the opportunity to connect with a targeted audience. Below are some interesting factoid numbers about sponsorships in North America:
"North American marketers will spend nearly $15 billion on sponsorship rights fees this year, according to projections from sponsorship consultancy IEG, Inc. IEG estimates spending will hit $14.93 billion this year, up 11.7% from 2006. Spending last year was $13.37 billion, itself a 10.5% increase over 2005. Sports will capture the biggest portion of sponsorship fees, a projected $9.9 billion, up 10.8% from last year, IEG projects."
Certainly, certainly.
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