Out of the plethora of Dunkin Donuts commercials that are in rotation at the moment, have you seen the one with Olympic snowboarder Gretchen Bleiler? Unless I have missed something, they never show her face in the commercial. That seems strange because Gretchen is attractive and an extremely nice person. She is a corporate sponsor’s dream, she is very articulate and an ideal person to represent any company. Editor’s Note: I have spoken with Gretchen in the past.
Now this may sound really strange, but would Dunkin’ have had to pay more to show her face? I don’t know. I would be surprised if they didn’t take the opportunity to show it.
Side Note: It will be interesting to see what role sports marketing plays with the revamped Dunkin Donuts marketing campaign. There were rumors this fall the company was going to create a sports marketing division, but this was put on hold indefinitely. I don’t know the exact details, but I’m sure the corporate office does not have a large marketing budget and individual regions across the country handle their own marketing.
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